open app
↓
take a picture
↓
edit picture
↓
post picture
↓
followers like post
↓
gratification
open app on my phone
↓
take a picture on my phone
↓
edit picture on my phone and collaborate
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post picture on my account
↓
more conversation and exchange of social media
↓
participant follows instagram account
↓
curiousity about how the picture is doing
↓
possible gratification from looking at post